Online Community Blends Fresh Content on Life, Love, Fashion and Entertainment with the Voices of Real Women and âIt Girlsâ
SAN FRANCISCO â July 24, 2006 â Sugar Publishing Inc. today announced the launch of TeamSugar (teamsugar.com), the newest personality to join the Sugar Network, which includes celebrity-obsessed Pop (popsugar.com), shopping fiend Fab (fabsugar.com) and modern-day-voice-of-reason Dear (dearsugar.com). Team, the latest âIt girl,â plays friendly host to the Sugar community and combines the best of online publishing and social-network space.
âThere are social websites and there are content websites for women,â said Brian Sugar, CEO of Sugar Publishing. âThe Sugar Network was created to be the definitive destination for women to get the very latest, up-to-the-minute information on their favorite celebrities, fashion and advice, and also discuss the content with a circle of friends that they control in a safe, creative environment.â
The new home-base for women, TeamSugar is for those who love to trade gossip about their favorite celebrities and magazines, obsess over the latest fashion and beauty trends, and share friendships and anecdotes from their personal lives. Whatâs unique about Team herself is that she invites Sugar Network users to create their own profiles and attitudes. Just as Sugar readers admire Pop, Dear and Fab, they respect the voices of each other too. They appreciate Team because she gives them a place to connect, socialize and make their voices heard.
The unique combination of the editorial content across the Sugar Publishing Network with a social environment is a long-awaited first in the industry. Because users spend time on the site, not just to read about their favorite celebrities or see the hottest new shoes, but to discuss it with friends and share thoughts and opinions, itâs a very compelling proposition for advertisers targeting women.
âWe have invested a lot of effort into creating an upbeat, welcoming community,â said Brian Sugar. âThanks to our moderators and editors, advertisers can be assured theyâll be associated with only positive content.â
To experience the TeamSugar rush, visit www.teamsugar.com. PopSugar content is also available via Helio and Virgin Mobile wireless services.
About Sugar Publishing
Sugar Publishing, Inc. is a privately-owned media company focused on creating the richest, most relevant online community for trendsetting, passionate, smart women. Building upon the insanely addictive flagship website, PopSugar, Sugar Publishing rolled out DearSugar, TeamSugar and FabSugar to satisfy user demand, and will continue to add sites ranging in topics from fashion and fitness to home and baby under the Sugar umbrella. The Sugar Publishing team is assembled of highly experienced e-commerce executives whoâve spent years on brands such as J. Crew, Martha Stewart.com, Estee Lauder and Best Buy.com. Founded in April 2006 and headquartered in San Francisco, Sugar Publishing is committed to creating the best, most comprehensive, and just plain fun online community for women.
About TeamSugar (teamsugar.com)
The hub of the Sugar Publishing Network, TeamSugar is the site to which all members go to discuss the content on the other Sugar sites, post their own pages and photos, chat, fill out polls, or just have fun. It provides a rich environment and set of tools with the Team staff behind a fun avatar to ensure a full, positive experience.
About PopSugar (popsugar.com)
Sugar Publishingâs wildly popular celebrity news site, PopSugar was the first site in the Network, and features news, photos, event recaps and media updates on all of todayâs pop stars, embellished with the smart, fresh voice of Pop editorial. Millions of dedicated fans get their celebrity gossip and news from PopSugar. PopSugar is also available on via Helio and Virgin Mobile for cell phones and wireless devices.
About DearSugar (dearsugar.com)
An advice site dedicated to helping readers solve issues revolving around love, work, money, friends, and family, Dear offers creative solutions to posted problems and then gives the user community a forum to discuss how they agree, disagree or even offer additional ideas to help the reader.
About FabSugar (fabsugar.com)
Dedicated to all the very latest must-haves in beauty, fashion and accessories, Fab guides users through upcoming trends and how to wear them, where to get them, and even how afford the million-dollar look without spending it. Covers everything from timeless classics and beauty staples to where to get the sunglasses worn by the hottest celebrities this week.
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SugarPublishing, PopSugar, DearSugar, TeamSugar and FabSugar are all trademarks of SugarPublishing, Inc. All other trademarks and trade names are the properties of their respective holders and are hereby acknowledged.
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