Sugar Inc.

Sugar Inc. Launches PetSugar.com, Dedicated Site to All Things Furry, Feathered, Feline and More

Sugar Inc. Launches PetSugar.com, Dedicated Site to All Things Furry, Feathered, Feline and More

SAN FRANCISCO, October 23, 2007 -- Sugar Inc. announced today the launch of PetSugar.com, a new site geared toward pets and the people who love them. The site is celebrating its debut with a $500 Petco gift certificate giveaway that will be offered at PetSugar.com. With PetSugar's launch, Sugar Inc. repeats its proven formula of combining incisive lifestyle and entertainment editorial with user-generated content.

"The popularity and indulgence of pets has grown to be one of the most popular topics across the Sugar Network," said Lisa Sugar, Editor-in-Chief of Sugar Inc. "PetSugar is packed with useful information and entertaining features that will engage pet owners. So whether your pet is perched on your shoulder, carried in a designer dog carrier, or sleeping on your lap – PetSugar has something for everyone who loves or is loved by an animal."

From product information and reviews to spotlights on celebrities and their pets, PetSugar is an entertaining and definitive source on topics related to pets and their pet owners. In addition, PetSugar has fun, interactive programs such as polls, quizzes and a featured Pet of the Week. PetSugar extends the Sugar Network's unique combination of world class editorial and social networking by enabling users to establish profiles for their pets, and through them, further connect and share with the community.

Regular PetSugar features include:

• Bare Bones: Information and reviews on essential pet products and services such as toys, treats, litter boxes, dog-walking services, and more.
• Pampered Pals: Features and reviews on luxury pet products, gear and services.
• In the Spotlight: A look at celebrity pets and the famous people who own them.
• The Scoop: Interesting, quirky and sometimes hilarious reports on the animals that are making news.
• Trend Setters: Current and seasonal trends as they relate to pets.
• Pet Peeves: A resourceful guide that offers solutions to common pet gripes such training difficulties and behavioral problems.
• To the Rescue: A how-to series on training animals, teaching pets tricks, and more.
• On the Ball: A do-it-yourself feature where the PetSugar community makes pet products and submits them to the entire PetSugar audience.
• Creature Features: Interviews and features about specific pet breeds and species including farm and exotic animals.
• In the Wild: Entertaining features on zoo animals, wild birds, aquatic life and more.
• Out and About: A definitive guide to pets going places with travel features and useful pet travel resources such as local dog walks and hotels that accept pets.
• Busy Bees: A look at pet activities important to their health such as dining and fitness.
• Sniffed Out: A look at the sometime glamorous, sometime dangerous and always entertaining job of working with animals.

About Sugar Inc.
Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, CasaSugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco based Sugar Inc. overall receives over 5 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.

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