About Us

Sugar Inc. is a thriving digital commerce, original content and global media company. We offer insider access, unparalleled editorial and video content, and unique shopping experiences to an influential generation of women 18-40. Sugar Inc. is a privately held company with a diverse portfolio of media brands that includes: POPSUGAR and POPSUGARtv, SHOPSTYLE, Circle Of Moms, Designer Apparel, My Perfect Sale, and POPSUGAR Shop. Founded in 2006 by Lisa and Brian Sugar, Sugar Inc. is a privately held company, and is backed by leading investors Sequoia Capital and Institutional Venture Partners (IVP).