About Us

Since being founded in 2006, Sugar Inc.’s mission has been to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 16m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), commerce (ShopStyle.com) and local (FreshGuide.com) with operations in the US, Europe, Japan, and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.