Demographics
Gender
94%female
Age
90%ages 18-49
median age 25
Education
88%attended college
Household Income
61% $50k +
41% $75k +
27% $100k +
median HHI $63k
Employment
53%full-time
27%students
Age of Children
10% expecting
61% 1 to 12 years
12% 12 to 17 years
Children
17%have at
least one child
Loyalty
89%visit several
times a week
Behavior
71/65%were influenced
to purchase online/in-store
by Sugar
Source: Sugar reader survey Winter 2008/2009, 8,600 respondents