International

Having built a portfolio of brands now consumed from Sydney to Paris, Abu Dhabi to Rome, and São Paulo to Copenhagen, Sugar Inc has become a new media company for a truly global audience of women.

With a ‘think global, act local’ approach we are able to quickly serve up the most exciting global celebrity, fashion and lifestyle content while at the same time addressing local interests and tastes. From finding shoes at the hottest online boutique in France to news of celebrity sightings in London and Berlin, our Sugar sites are the place to go.

Today we operate 11 international websites and counting, including PopSugar and FabSugar in the United Kingdom, France, Germany and Australia; and ShopStyle in the United Kingdom, France, Germany, and Japan. We have teams serving all of those markets and European headquarters located in London.