FabSugar Featured in USA Today Halloween Article

FabSugar's Samantha Durbin was featured in an USA Today article about pop culture inspired Halloween costumes.

lilsugar on View From the Bay

lilsugar, aka Heather Maddan, appeared on View From the Bay to discuss tips for an eco-friendly Halloween. She showcased some treats, costumes and craft projects.

Lisa Quoted in InStyle Magazine

Lisa Sugar, Sugar Inc. Founder and Editor in Chief, was quoted in an October InStyle magazine article about text messaging etiquette. According to Lisa, it is important to keep the abbreviations to a minimum.

Molly Quoted in USA Today

Molly Goodson, Editor of PopSugar, was quoted in a USA Today article about the season finale of Project Runway. Molly gave her opinion about the mood on the 5th season of the show and the controversy surrounding it.

lilsugar Teams with BabyGap

lilsugar teamed up with BabyGap for the retailer's 3rd annual Casting Call. In addition to attending the events and serving as a judge, lil has been doing some media around the events. Check out her coverage below:

• Atlanta Magazine
• Salem News
• Mommy Blog Reviews

CelebStyle Launch Gains National Media Coverage

The launch of CelebStyle generated some national media coverage for the site, including:

• The Wall Street Journal
• TechCrunch
• PaidContent
• Women's Wear Daily

geeksugar Featured in iPhone Life

geeksugar's Heather Dale was interviewed in iPhone Life's premier issue, for a story about celebrities that use the gadget. Check out the entire article below.

Sugar Inc. Launches PopSugar’s CelebStyle, Grants Readers Unrivaled Access to Celebrity Style

Site to Combine Editorial Content with Ability to Shop the Stars’ Street, Red Carpet and On Screen Styles San Francisco, CA, October 7, 2008 – Fresh off the primetime Emmy awards, as the Fall entertainment schedule heats up, Sugar Inc. announces the launch of PopSugar’s CelebStyle, the first comprehensive place to connect entertainment fans with all of the information they need to dress, primp and decorate like their favorite stars, both on and off the screen. Complete with the editorial content of the Sugar Network’s lifestyle and entertainment websites, ShopStyle’s revolutionary shopping platform and the entertainment industry access provided by StarBrand Media, CelebStyle will provide readers with in-depth knowledge of today’s hottest celebrity fashions sported on the streets and the red carpet as well as on screen, allowing them to simply, read, click and shop all of the styles on one site.