Sugar Inc. Launches PopSugar’s CelebStyle, Grants Readers Unrivaled Access to Celebrity Style

Site to Combine Editorial Content with Ability to Shop the Stars’ Street, Red Carpet and On Screen Styles San Francisco, CA, October 7, 2008 – Fresh off the primetime Emmy awards, as the Fall entertainment schedule heats up, Sugar Inc. announces the launch of PopSugar’s CelebStyle, the first comprehensive place to connect entertainment fans with all of the information they need to dress, primp and decorate like their favorite stars, both on and off the screen. Complete with the editorial content of the Sugar Network’s lifestyle and entertainment websites, ShopStyle’s revolutionary shopping platform and the entertainment industry access provided by StarBrand Media, CelebStyle will provide readers with in-depth knowledge of today’s hottest celebrity fashions sported on the streets and the red carpet as well as on screen, allowing them to simply, read, click and shop all of the styles on one site.