Sugar Inc. Launches ShopStyle Sale Alerts, Helps Consumers Spread Dollar Further This Holiday Season

Just in time for the official start of the holiday shopping season, Black Friday, we are very excited to announce the launch of Shopstyle's Sale Alerts - a personalized email service notifying shoppers about sales on their favorite clothing, home and children’s wear items.  With Sale Alerts, shoppers simply create a profile with their favorite designers and the types of items they desire and when those items go on sale, they receive emails with direct links for purchasing the items on sale. The best part of ShopStyle's Sale Alerts is that it includes access to all of ShopStyle's retail partners - stores such as Saks Fifth Avenue, ShopBop, Macy’s, J.Crew and William-Sonoma - so your email alerts will include items found at both national retailers and specialty boutiques.   To read more about the launch, as well as some exciting news about the expansion of ShopStyleKids, read more.

BellaSugar Featured on USAToday.com

Our own BellaSugar editor, Annie Tomlin, was featured in a USAToday.com slideshow about new trends in bangs.  Annie commented on the best ways to create the bangs based on your face structure.

Sugar Inc. Appoints Kristine Shine Vice President Ad Sales

Spot Runner and Microsoft Alumnus to Head Up Sales Team SAN FRANCISCO – November 18, 2008 – Sugar Inc., the leading online publisher dedicated to lifestyle and entertainment for trendsetting women, today announced that Kristine Shine, a fourteen-year sales veteran, has been named vice president of ad sales. “I am thrilled to bring my years of experience to a ground-breaking publisher like Sugar,” said Kristine Shine. “With the company’s phenomenal growth in such a short period of time, coupled with our editor’s inimitable approach to content delivery, there is an enormous opportunity for advertisers to get creative and connect with this critical audience of highly influential, savvy women.” In her role, Shine is charged with building Sugar’s newly formed sales team, following the company’s decision to bring ad sales back in house from NBC Universal this Summer.  Sugar’s audience has grown to over 11 million unique visitors over the past two and a half years and is a top destination for 18-44 year old U.S.

Sugar Inc. Launches ShopSense Program, Helps Bloggers Monetize Sites

San Francisco, CA, November 11, 2008 – Sugar Inc., the leading lifestyle and entertainment media network for women, just made blogging about a desired pair of designer heels or a favorite mascara a little bit sweeter with the introduction of ShopSense, a free affiliate program that allows participants to earn money by featuring fashion, beauty, home and children’s products and links from ShopStyle in their blogs, websites, and other applications. Following the company’s launch of the OnSugar blogging platform and ShopStyle API last month, Sugar Inc. is the only media company to completely integrate an affiliate program directly into its blogging platform.ShopSense offers bloggers, regardless of the platform they use, the opportunity to generate income for the traffic they send retailers when featuring ShopStyle products, links and widgets on their site.

Lisa Featured in December Lucky Magazine

Sugar's Founder and Editor-in-Chief, Lisa Sugar, was featured in the December issue of Lucky Magazine.  You can read all about Lisa's favorite gadgets in the "How I'm Wired" column here: