Sugar Inc. Appoints Kristine Shine Vice President Ad Sales

Spot Runner and Microsoft Alumnus to Head Up Sales Team SAN FRANCISCO – November 18, 2008 – Sugar Inc., the leading online publisher dedicated to lifestyle and entertainment for trendsetting women, today announced that Kristine Shine, a fourteen-year sales veteran, has been named vice president of ad sales. “I am thrilled to bring my years of experience to a ground-breaking publisher like Sugar,” said Kristine Shine. “With the company’s phenomenal growth in such a short period of time, coupled with our editor’s inimitable approach to content delivery, there is an enormous opportunity for advertisers to get creative and connect with this critical audience of highly influential, savvy women.” In her role, Shine is charged with building Sugar’s newly formed sales team, following the company’s decision to bring ad sales back in house from NBC Universal this Summer.  Sugar’s audience has grown to over 11 million unique visitors over the past two and a half years and is a top destination for 18-44 year old U.S.