ShopStyle Goes Mobile

The world’s gone mobile and now shopping has too!  Tech-savvy fashionistas know ShopStyle is the premier destination when searching for clothing and accessories and now the site’s incredible inventory, search functions and tools are accessible regardless of where you are with ShopStyle Mobile, a new, free iPhone app.With ShopStyle Mobile, iPhone users can access hundreds of the most fashionable stores – such as Net-a–Porter.com, Barney’s New York and Shopbop.com – and top designer brands – like Marc Jacobs, Tory Burch and J. Crew –  right on their iPhones.  The mobile app makes it easy to comparison shop while on-the-go.  Out trying on jeans and have a hunch they're cheaper at another store or online? Just look it up on ShopStyle and purchase them directly from the retailer or email yourself a link to buy them later.  Just like the original version, ShopStyle Mobile features unparalleled search and browse features, allowing visitors to scroll through multiple products at once or see each one close-up in our gallery view.  The ever-popular sale filter is also available, allowing visitors to see only those items that are on sale. 

Demographics

Gender 94% female Age 90% ages 18-49 median age 25 Education 88% attended college Household Income 61% $50k + 41% $75k + 27% $100k + median HHI $63k Employment 53% full-time 27% students Age of Children 10% expecting 61% 1 to 12 years 12% 12 to 17 years Children 17% have at least one child Loyalty 89% visit several times a week Behavior 71/65% were influenced to purchase online/in-store by Sugar Source: Sugar reader survey Winter 2008/2009, 8,600 respondents