Demographics

Gender 94% female Age 90% ages 18-49 median age 25 Education 88% attended college Household Income 61% $50k + 41% $75k + 27% $100k + median HHI $63k Employment 53% full-time 27% students Age of Children 10% expecting 61% 1 to 12 years 12% 12 to 17 years Children 17% have at least one child Loyalty 89% visit several times a week Behavior 71/65% were influenced to purchase online/in-store by Sugar Source: Sugar reader survey Winter 2008/2009, 8,600 respondents