10/29/2009 - 1:00AM
PopSugar Media Releases New Marketing Study on Gen Y Women’s Influence on Lifestyle Trends and How Technology Has Expanded Their Sphere of Influence
“Why Y Women” Report Also Examines Generational Differences Between Gen X and Y Women
San Francisco, CA (October 29, 2009) -- A new research report released today by PopSugar Media (www.popsugar.com) revealed that two-thirds of Generation X women chose Generation Y women as the most influential age group when it comes to defining trends in popular culture. Gen Y women, in turn, are discovering new brands and getting most of their style inspiration and product recommendations from blogs and social media.
Download the "Why Y Women" white paper
The report, “Why Y Women,” is a two-tier study of 1,018 women ages 18-49 conducted by Radar Research on behalf of PopSugar Media, which examines Gen Y women’s sphere of influence of lifestyle trends, how technology and social media help them expand their sphere of influence, and how marketers can target and communicate with this group.
10/26/2009 - 2:02PM
A recent LilSugar poll served as inspiration for a money-saving tip in the latest issue of Real Simple Family. LilSugar finds that many couples are foregoing regularly scheduled date nights in favor of more wallet-friendly options. Pick up the Fall 2009 issue of Real Simple Family to read their saving tips.
10/23/2009 - 4:30PM
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InStyle Magazine named Shopflick and fashionologie as website favorites in this year's Best of the Web list. The magazine selected Shopflick as the best video shopping site, while fashionologie made the list of best blogs and inspirations. Check out the full list in the November 2009 issue.
10/09/2009 - 1:55PM
At Sugar Inc.'s HQ, we have been privy to FabSugar Associate Editor Melody Nazarian's fabulous fashion sense, and it appears that the word is getting out! Read Melody's tips and inspirations in the October issue of 7x7 Magazine.
Source: Cody Pickens, 7x7 Magazine
