PopSugar Media Releases New Marketing Study on Gen Y Women’s Influence

PopSugar Media Releases New Marketing Study on Gen Y Women’s Influence on Lifestyle Trends and How Technology Has Expanded Their Sphere of Influence “Why Y Women” Report Also Examines Generational Differences Between Gen X and Y Women San Francisco, CA (October 29, 2009) -- A new research report released today by PopSugar Media (www.popsugar.com) revealed that two-thirds of Generation X women chose Generation Y women as the most influential age group when it comes to defining trends in popular culture. Gen Y women, in turn, are discovering new brands and getting most of their style inspiration and product recommendations from blogs and social media. Download the "Why Y Women" white paper The report, “Why Y Women,” is a two-tier study of 1,018 women ages 18-49 conducted by Radar Research on behalf of PopSugar Media, which examines Gen Y women’s sphere of influence of lifestyle trends, how technology and social media help them expand their sphere of influence, and how marketers can target and communicate with this group.