Sugar Inc. Launches Sugar Digital Entertainment with former Fox TV President

New Unit to Expand Sugar Brand into Video, TV and Film; Sugar has also Acquired Video Shopping Start-Up Shopflick.com and Completed a $16 million Series C Funding from Sequoia Capital San Francisco, CA, June 1, 2009 – Sugar Inc. announced today a series of steps to expand and diversify the fast-growing woman’s lifestyle media company.

• Sugar is launching Sugar Digital Entertainment, an LA-based unit that will expand the Sugar brand into online video, television, film, videogames and other content formats.   David Grant, former President of Fox TV Studios, Exec VP of the FOX Network and founder and CEO of Shopflick.com, joins Sugar as President of SDE with a mandate to work with talent and media partners on Sugar-branded projects.