May 18, 2010 1:18 pm
Posts for May 2010
May 17, 2010 7:11 pm
Editorial
May 17, 2010 7:03 pm
Engineering
May 17, 2010 7:01 pm
Marketing
May 17, 2010 1:34 pm
PopSugar Media
PopSugar Media is the online leader in original content and social media for trendsetting Y women. We help brands connect, engage, and be discovered by this influential generation.May 17, 2010 1:33 pm
Branded Content
May 17, 2010 1:32 pm
Media Kit
Hi. We are here to help! Please click the image below to download our PopSugar Media Brochure or send an email to advertising@sugarinc.com to receive our media kit.May 17, 2010 1:31 pm
Celebrity & Entertainment
Our Celebrity & Entertainment channel delivers up-to-the-minute photos, news, and commentary on the hottest celebrities, most popular TV shows and movies, the latest tech must haves, and today’s pop culture buzz.May 17, 2010 1:30 pm
Why Y Women Marketing Study
In the fall of 2009, PopSugar Media released a white paper examining the influence of Generation Y women on lifestyle trends and how technology has expanded their sphere of influence. The report, “Why Y Women,” is a two-tier study of 1,018 women ages 18-49 conducted by Radar Research on behalf of PopSugar Media, which examines Gen Y women’s sphere of influence on lifestyle trends, how technology and social media help them expand their sphere of influence, and how marketers can target and communicate with this group. Findings from the study revealed three key realizations:- Gen Y women redefine "authenticity" and widen their sphere of influence through technology.
- Blogs and social media are major forces of cultural influence.
- Context is vital in brand positioning and advertising.
May 17, 2010 1:30 pm