Sugar Inc.

Brian Sugar - CEO & Founder
As CEO & Publisher, Brian Sugar sets the overall direction for Sugar Inc. Prior to founding Sugar Inc., Brian served first as Vice President of Marketing then as Vice President & General Manager of 2Wire, Inc.'s media business unit. Before joining 2Wire, Brian was founder and CEO of Sugar Media, a digital media software company, which was acquired by 2Wire in October 2003. Brian was Chief Web Officer at Kmart's BlueLight.com, Vice President of eCommerce at J.Crew, and a founder of Neptune Interactive, a Washington, DC-based ISP. Brian started Sugar Inc. to keep a close eye on his wife, Lisa and her obsession with Matt Damon.

Lisa Sugar - Editor in Chief & Founder
Lisa’s insatiable appetite for celebrities and the world of entertainment led her to create PopSugar as a hobby in 2005. After explosive growth, Lisa and her husband, Brian, created Sugar Inc. and began expanding PopSugar’s unique, friendly tone to sites focused on fashion, shopping, technology, baby, home, etc. The wife and mother of a two-year-old Katie now spends her days overseeing a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. As Editor-in-Chief, Lisa continues to define the overall voice and brand of the Sugar properties. Prior to starting PopSugar, Lisa was a Media Planner at Goodby, Silverstein & Partners and Young & Rubicam, and also worked at Showtime Networks and FOX.

Sean Macnew - CFO
As Chief Financial Officer, Sean is responsible for financial strategy and direction for Sugar Inc. Prior to joining Sugar Inc. as CFO, Sean spent five years at Symantec and VERITAS Software in M&A, business development, finance and operating roles. He was most recently Senior Director and General Manager of the NetBackup Realtime product group. Sean was also an early employee of Epinions, Inc., a consumer review powered shopping website acquired by Ebay, and worked as an investment banker for Goldman Sachs and Alex. Brown & Sons. He received a B.A. in Computer Science from Dartmouth College and an MBA from Stanford Business School, where he was an Arjay Miller Scholar.

Andy Moss - Vice President, Product & Commerce
ShopStyle’s Great and Powerful Oz, Moss takes style cues from his wife, his trendy seven- year-old son, and George Clooney. The site’s instigator and ringleader, Andy’s specialty is turning cool new ideas into companies; this lover of Bluefly and Calvin Klein is doing just that with ShopStyle, which he founded in February 2007. He was previously Senior Vice President of Operations at DemandTec, and founder and CEO of Cairo.com, a local shopping website. Prior to that, Andy was Vice President of Global Alliances at Ariba.

Krista Moatz - Managing Editor, VP People Operations & Founder
As Managing Editor, Krista works closely with the Editor in Chief to implement the vision and voice of Sugar Inc. across its web properties. She oversees a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. Krista brings to this role over seven years of finance expertise as an investment banker and finance manager. Prior to joining Sugar Inc., Krista served at San Francisco investment bank Savvian Advisors where she advised both public and private companies in M&A transactions and private equity financings. Prior to Savvian, Krista served as Finance Director at Sugar Media, a digital media software company, acquired by 2Wire in October 2003. Krista is happy to finally be able to claim that obsessively checking POPSUGAR is part of her job.

Garrick Toubassi - Vice President, Engineering
As Vice President of Engineering, Garrick proudly coordinates the efforts of what he describes as “pound-for-pound the best engineering team serving the female demographic.” Garrick joins Sugar via ShopStyle, which he co-founded in 2006 in an effort to create the ultimate shopping experience for his wife. While recent credit card statements have made him second guess the move, he perseveres in his efforts to build the most compelling editorial, social networking, and shopping platform in the industry. Previously, Toubassi helped shape the downloadable music industry, bringing personalization to the iTunes Music Store. He also held various individual contributor and management roles at Ariba, Netmosphere, and NeXT.

David Grant - President, Sugar Digital Entertainment
David is a co-founder of Shopflick and its CEO. Tired of ubiquitous mass-market retailers, shopping malls, TV ads and home shopping networks, David envisioned a web marketplace that could enable talented entrepreneurs with unique products to reach customers directly, and how online video could add depth and detail to their stories. Shopflick is the result of that vision.

David has a long history of innovation in business and media. He was the founder and President of Fox TV Studios, which he grew into a major Hollywood content producer of thousands of hours of scripted, reality and documentary video in over 25 countries. During his tenure, Fox TV Studios won multiple Emmy, Golden Globe and Peabody Awards while generating over $1B. in license fees.

Earlier, David played key roles in the development of many now-iconic News Corp/Fox companies, including the FOX Network, where he served as one of its first Executive Vice Presidents, as well as the launches of Fox Sports, the NFL on FOX, the FX Network, BSkyB in the UK and STAR TV in Asia. He co-founded and was COO of Tele-TV, the digital interactive TV joint venture of three major telcos. David was also CEO of Global Gaming League (GGL.com), which during his tenure grew from a tiny website to a top-10 worldwide online network of video game competition and community sites. David serves as a senior adviser to The ZiZo Group, working with Fortune 100 companies to develop digital media strategies and businesses. David received his BA from UCLA and his JD from UC Davis where he was Executive Editor of the Law Review. He is married to Nancy and is the father of three teenagers -- all avid shoppers.

Kristine Shine - Vice President, Sales
As Vice President of Sales, Kristine is responsible for building advertising sales and the operational strategy for the Sugar suite of brands. Kristine brings to Sugar over 15 years of advertising experience with an expertise in online ranging from cross-platform, custom solutions for Fortune 500 brands to search advertising servicing small and mid-size companies. Kristine began her career in New York at Icon International, part of the Omnicom Group. In 1997, she moved to San Francisco as an Account Executive at Business Week and was promoted in 2000 to Vice President of Sales for Business Week Online. The past 4 years of Kristine’s career have been spent at Microsoft in various roles, the last being Director of Sales for the west coast performance division. As a wife and working mother who is obsessed with all things celebrity, fashion, and girlfriends, Kristine is beyond excited to join Sugar and to combine her passion for advertising with her devotion to the fun-filled lives of women.

Brian Dhatt - CTO & Founder
As Chief Technology Officer, Brian is responsible for technical strategy and direction for Sugar Inc. Prior to Sugar Inc., Brian was the Chief Architect for BestBuy.com, where he led the technical strategy and engineering efforts for one of the largest online retail sites. Prior to Best Buy, Brian was a Senior Architect at Fort Point Partners, a financial and retail systems integration firm, leading efforts to build commerce-focused solutions for clients such as J.Crew, Estée Lauder, Restoration Hardware, and Kmart. Brian is grateful that he now has a legitimate reason to know the intimate details of the Sheen/Richards/Sambora/Locklear lovefest.

Arthur Cinader - Founder
As a founder, Arthur ensures that Sugar Inc.'s highly interactive sites have the functionality its readers want and that Sugar Inc.'s writers and editors have state of the art tools to create great sites. Prior to joining Sugar Inc., Arthur was the Director of Product Management for 2Wire. Arthur came to 2Wire via 2Wire's October 2003 purchase of Sugar Media, where Arthur was also responsible for Product Management. Arthur was a Partner in Cinader & Co., a Santa Fe based investment company, VP of Direct Marketing at Warnaco, and Managing Editor of the J. Crew Catalog. Being a hopeless romantic, Arthur alternates between wearing his "Team Aniston" and "Team Lachey" t-shirts to the office.

Jason Rhee - Founder
As a founder, Jason Rhee is responsible for promoting, growing and monetizing the Sugar Inc. Network. Prior to joining Sugar Inc., Jason was responsible for Business Development at Avistar Communications Corporation. Prior to Avistar, Jason was responsbile for Product Marketing and Product Management for 2Wire's media business unit, and came to 2Wire through the acquisition of Sugar Media, where he was a founding employee. Jason was a Consultant at Andersen Consulting (Accenture) before earning an MBA from the Kellogg Graduate School of Management at Northwestern University. Jason is proud of being PopSugar's 4th user and has been an avid reader ever since.

Arthur Cinader - Founder, Sugar Inc.

Jonathan Kaplan - SVP and General Manager Consumer, Cisco Systems, Inc.

Michael Moritz - Venture Capitalist, Sequoia Capital

Brian Sugar - Founder & CEO, Sugar Inc.