Sugar Inc.

PopSugar Shop Launch!

brian — Wed, 19 Oct 2011 12:05:30 PDT

SAN FRANCISCO – October 19 – We're thrilled to introduce PopSugar Shop, a new dedicated site bringing the most personally relevant local and national offers to users in one place.

The new online destination features the same carefully curated offers our users have come to love such as deluxe spa treatments, restaurant hot-spots and innovative fitness classes - but will now also include national offers and more fashion finds from the top brands. Compared to other sites, PopSugar offers have been thoroughly researched, qualified and recommended by our editorial team.

Brian Sugar, Founder and CEO, Sugar Inc., said: "With PopSugar Shop, we’ve made it even easier for trendsetting women to sign-up and purchase our special offers. We already work with thousands of the most well-known global fashion brands and retailers in the industry and so, we’re continuing to create more ways for our users to shop for their favorite brands and get the best products – from the hottest jeans, the trendiest accessories and many more fashion must-haves.”

Users can immediately enjoy PopSugar Shop offers by subscribing to receive daily offers or by purchasing offers directly through the site. Shoppers can also earn credits for inviting friends through their social networks to join PopSugar Shop.

It’s the latest addition to Sugar's growing portfolio of unbeatable shopping experiences available on ShopStyle and Designer Apparel. Happy Shopping!

Subscribe now for unmatched offers personally tailored to you: shop.popsugar.com
For more information or to request high-res images, please contact Laurie Spindler at Sugar, lspindler@sugarinc.com

Sugar Inc. Hires Aol Executive To Lead Corporate Strategy, Operations And Business Development

brian — Mon, 12 Sep 2011 07:09:05 PDT

SAN FRANCISCO, CA -- September 12, 2011 – Sugar Inc., a fast-growing global women’s media company, announced today that Jennifer L. Wong joined the company as Executive Vice President of Corporate Strategy, Operations and Business Development. In this position, Wong will oversee the strategic growth of the company’s media, commerce and social media portfolio of brands. She will report to CEO and Founder, Brian Sugar.

"Jennifer is a forward-thinking industry veteran with a proven leadership track record and I’m thrilled to welcome her on board the executive team here at Sugar,” said Brian Sugar, CEO and Founder, Sugar, Inc. "She will play a critical role in driving operational excellence as we continue to scale our media and commerce businesses and grow our audience internationally.”

Based in Sugar’s New York office, Wong will be responsible for leading corporate strategy development, managing day-to-day business operations and driving new business opportunities for Sugar’s lifestyle media properties, including PopSugar, FabSugar, BellaSugar and FitSugar, and social media platform OnSugar. In addition, Wong will also focus on growing the company’s fashion and commerce portfolio of brands that includes ShopStyle and Designer Apparel and expanding its offers business, through strategic partnerships, vertical expansion and new ventures.

"Sugar is one of the few companies in the women's lifestyle space that has quickly built organic traffic by successfully creating an integrated content and commerce experience,” said Jennifer L. Wong, Executive Vice President of Corporate Strategy, Operations and Business Development. "Sugar’s impressive growth creates tremendous potential to scale the business and establish category leadership as the premier destination for lifestyle-driven women. I’m excited to join such a dynamic company.”

Wong is a digital media veteran and comes to Sugar from AOL, where she held several executive management roles. Most recently, she served as Senior Vice President and General Manager of Premium Network Display Products, where she led the development and go-to-market strategies for the company’s premium network display products. In a prior role, Wong served as Senior Vice President and General Manager of AOL Huffington Post Media Group’s lifestyle portfolio of brands, including StyleList, HuffPost Style, HuffPost Food, and HuffPost Travel. During her tenure at the company, Wong also helped oversee M&A efforts including acquisitions of TechCrunch, 5Min and The Huffington Post.

Before joining AOL, Wong was an Associate Partner in the Media, Entertainment and Information practice at McKinsey & Company. In her role, she worked with a broad range of digital media clients advising them on integrated print and digital advertising sales and editorial operations, online video distribution, advanced advertising in cable, and brand portfolio optimization.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar is a leading international diversified women's media company with an audience of more than 25 million monthly unique visitors. The company has two business segments focusing on original content and commerce with a portfolio of brands including PopSugar.com, ShopStyle.com, PopSugarCity.com, and Fashionologie.com. Sugar has 190 employees and operations in the U.S., Europe, Japan, and Australia. Sugar is privately-held and backed by Sequoia Capital and Institutional Venture Partners (IVP).

Press Contact:
Laurie Spindler
PR Director, Sugar, Inc.
lspindler A T sugarinc.com

Sugar Inc. Closes Investment From Institutional Venture Partners and Sequoia Capital

smacnew — Wed, 13 Apr 2011 14:57:06 PDT

SAN FRANCISCO, CA--(Marketwire - April 13, 2011) - Sugar Inc., a fast-growing global media company for women, announced today that it has completed a $15 million later-stage round of financing led by Institutional Venture Partners (IVP), one of the premier later-stage venture capital and growth equity firms. The Company's original and consistent partner Sequoia Capital also participated in the round.

Sugar intends to use the funds for brand extensions, acquisitions, and international growth in pursuit of its goal of becoming the world's largest media company focusing exclusively on women's lifestyle. This round brings Sugar's total funding to $46 million.

Sugar is the online leader in original content, social media, and commerce targeting trendsetting women, with a global audience of more than 20 million. The company has two business segments focusing on original content and commerce with a portfolio of brands including PopSugar.com, ShopStyle.com, PopSugarCity.com, and Fashionologie.com. Sugar has 190 employees and operations in the U.S., Europe, Japan, and Australia.

"On the eve of our five-year anniversary, Lisa and I are proud of the success and rapid growth we have demonstrated to date," said Brian Sugar, founder and CEO of Sugar. "In the last year we achieved significant milestones, including growing our audience to over 20 million unique visitors per month, driving over $250 million in commerce to our partners, and reaching profitability for the full year. We are excited with the opportunities ahead of us as we continue to pioneer the combination of content and commerce."

"Sugar is led by an outstanding management team that has driven impressive growth in a diverse set of complementary revenue streams," said Dennis Phelps, General Partner of IVP. "We see an enormous market opportunity and are excited about Sugar's ability to execute in a world of slower-moving incumbents."

"Brian and Lisa Sugar are entertaining a new generation of women. They do so around the clock and on hundreds of millions of mobile and web devices. But Sugar Inc. is still at the beginning of what is possible," said Michael Moritz, General Partner of Sequoia.

About Sugar Inc.

Since being founded in 2006, Sugar Inc. (http://www.sugarinc.com/) has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar is a leading international diversified women's media company with an audience of more than 20 million monthly unique visitors. The company has two business segments focusing on original content and commerce with a portfolio of brands including PopSugar.com, ShopStyle.com, PopSugarCity.com, and Fashionologie.com. Sugar has 190 employees and operations in the U.S., Europe, Japan, and Australia. Sugar is privately held and backed by Sequoia Capital and Institutional Venture Partners (IVP).

About Institutional Venture Partners (IVP)

With $3 billion of committed capital, Institutional Venture Partners (IVP) is one of the premier later-stage venture capital and growth equity firms in the United States. The partnership is currently investing IVP XIII, a $750 million later-stage fund focused on investments in rapidly growing media and technology companies. Founded in 1980, IVP has invested in over 300 companies, 86 of which have gone public. IVP has a 30 year IRR of 43.2% and is one of the top performing firms in the industry. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions and select public market investments. Since its inception, IVP investments include such notable companies as ArcSight, Aspect Communications, At Road (TRMB), Business.com (DEXO), Clarify (DOX), ComScore (SCOR), Concur Technologies (CNQR), Danger (MSFT), Digital River (DRIV), Foundry Networks (BRCD), HomeAway, Juniper Networks (JNPR), Kayak, LSI Corporation (LSI), Mobile 365 (SAP), MySQL, Netflix (NFLX), Polycom (PLCM), Quigo (TWX), Seagate (STX), Synchronoss (SNCR), Tivo (TIVO), Twitter, Websense (WBSN) and Zynga. For more information, visit http://www.ivp.com or follow IVP on Twitter: http://twitter.com/ivp.

About Sequoia Capital

Sequoia Capital is a venture capital firm specializing in seed stage, early stage, and growth stage investments. The firm invests in all sectors with a focus on energy, financial services, healthcare services, internet, mobile, outsourcing and technology. Sequoia Capital was founded in 1972 and has offices in China, India, Israel and the U.S.

Sugar Inc. Launches PopSugar City – Local Destination Guides and Stylish Deals For Trendsetting Women

brian — Sun, 06 Mar 2011 15:24:13 PST

San Francisco, CA, March 3, 2011 – PopSugar City launches today in San Francisco, Silicon Valley, Los Angeles, Seattle, Chicago, Boston, New York, and Washington, DC, providing insanely addictive local content and exclusive access to the best local services and experiences in each city. PopSugar City is part of Sugar Inc., the online leader in original content, social media, and commerce for trendsetting women with a global audience of more than 20 million. Readers can sign up to receive daily emails for each of these cities at www.popsugarcity.com.

PopSugar City’s editors deliver insider scoops on new local hotspots; firsthand reviews of everything from body-sculpting classes to cocktail bars to brow-shapers; and neighborhood shopping guides and close-to-home getaways. Reviews and reporting are written in the same fun, trendsetting, and stylish voice for which Sugar editors are known, by experienced writers who’ve spent years researching their city to find the absolute hippest places.

“We’re tapping into the same energy and enthusiasm we have for covering national trends and news and bringing it closer to home with PopSugar City,” said Lisa Sugar, Sugar Inc. founder and editor-in-chief. “We're excited to discover new exciting places and fashionable brands, which in some cases we can also provide exclusive offers to our savvy readers.”

“Our mission at PopSugar City is to provide great editorial content and well-researched and recommended services and experiences that hit every passion point for stylish women,” added Ryan Donahue, general manager of PopSugar City.

PopSugar City also provides its members with weekly exclusive offerings at top local destinations including restaurants, spas, fitness centers, nearby getaways, and local events. In addition to the eight launch markets, PopSugar City will feature national offers across PopSugar Network, which includes 16 editorial sites focused on three primary channels: Celebrity and Culture; Fashion, Beauty, and Shopping; and Home and Family.

To celebrate the launch, PopSugar City is giving away $100 PopSugar City credit every Thursday for four weeks on the PopSugar City fan pages. Visit www.popsugarcity.com, select your city, find and “like” its Fan Page via the Facebook button to enter to win.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. (http://www.sugarinc.com/) has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences, and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 20MM monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), commerce (ShopStyle.com), and local (PopSugarCity.com) with operations in the U.S., Europe, Japan, and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

Overview

brian — Fri, 10 Dec 2010 12:36:34 PST

We are looking for awesome people!

{onsugar_posts tags='[careers]' homepage="0" var='post' limit='100' } {if $post.body != " " && $post.nid != 8808817}

{$post.title}

{$post.teaser} {$post.node->homepage}

{/if} {/onsugar_posts}

FreshGuide Sizzle Reel

rydonahue — Wed, 03 Nov 2010 10:09:52 PDT

{onsugar_redirect url=/}

Sugar Inc. Acquires MyPerfectSale

brian — Thu, 14 Oct 2010 10:55:20 PDT

Fashion Shopping Service Joins Sugar's ShopStyle Network.

San Francisco, CA (Oct 14, 2010) – Sugar Inc., the leading international online women’s media company, today announced the acquisition of MyPerfectSale, the San Francisco-based fashion shopping service that connects over half a million registered members to the latest sales for high-end designer apparel and accessories.

MyPerfectSale operates MyPerfectSale.com, an online shopping destination that sends over twelve million customized email sale alerts per month. MyPerfectSale also runs DesignerApparel.com, a shopping service that helps customers find fashion products across the premier US department stores, luxury retailers, and fashion boutiques.

Sugar Inc.’s acquisition will accelerate the growth of MyPerfectSale in the U.S. and enable it to expand into international markets where Sugar Inc. currently operates, including the UK, Japan, France, Germany and Australia. MyPerfectSale will be maintained as a separate brand while becoming a part of Sugar Inc.’s ShopStyle network of shopping sites. MyPerfectSale’s eight employees will join the growing Sugar Inc. team.

“We are excited to add MyPerfectSale’s large membership base to ShopStyle’s network. MyPerfectSale will now be able to leverage ShopStyle’s network to increase its reach and differentiation in this fast-growing market,” said Andy Moss, President of Sugar Inc.’s ShopStyle.

“When we started Sugar four years ago, we believed future online media leaders would delight their audiences by combining content and commerce,” said Brian Sugar, founder and CEO of Sugar Inc. “MyPerfectSale has done a tremendous job growing their business and we are excited to have them join our commerce team.”

“We’re very pleased to join Sugar Inc. and extend our potential reach to the company’s 18 million plus unique users,” said Dominic Ang, President of MyPerfectSale. “MyPerfectSale fits perfectly into the Sugar Inc. family of sites, and will now connect even more fashion-conscious shoppers to name brands at great prices.”

Sugar Inc. produces insanely addictive content, amazing shopping experiences, and nurtures a vibrant women's community, including: PopSugar Network, the leading original content and social media destination for women; ShopStyle, a social shopping destination that brings together the most fashionable stores and the best brands; and PopSugar’s FreshGuide, which publishes editorial city guides that showcase the best businesses and activities in local markets.

About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 17m monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), commerce (ShopStyle.com) and local (FreshGuide.com) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

Sugar Inc. can be found online at http://www.sugarinc.com/.

Media Contact:
Mark de la Viña
Consort Partners
popsugar@consortpartners.com
Tel: +1 415 282 4795

Sales Reel

brian — Tue, 28 Sep 2010 16:32:08 PDT

About Us

brian — Thu, 19 Aug 2010 15:49:09 PDT

At Sugar, our mission is to entertain and delight our audience with insanely addictive content and shopping experiences. That’s why we’ve created an online global network that’s personally relevant to modern women everywhere – whether it’s a red carpet moment, an inspiring fitness tip, or an exclusive shopping event. We are conversation starters with a pulse on everything entertainment, style and living-related and we believe every woman deserves to be an insider. With Sugar, we’ve created a place for women to spark their individual interests and passions and open connections to each other. Join the growing community of women who come together to discover news, trends and conversations – or bring yours to life.

History

brian — Wed, 18 Aug 2010 16:55:25 PDT