SUGAR ANNOUNCES DISTRICTSUGAR: THE PREMIERE DESTINATION FOR THE HUNGER GAMES

The Hunger Games is just 50 days away! To celebrate the most anticipated movie release of the season, we're introducing DistrictSugar, the premiere destination for The Hunger Games. Our Sugar editors have lined up interviews with the cast, exclusive looks at the amazing fashion and beauty from the film, and tons of behind-the-scenes of the making of The Hunger Games.

Sugar Appoints Jodi Lipe as Executive Vice President of Marketing

Former Flip Video Marketing Executive Joins Expanding Executive Leadership Team SAN FRANCISCO, CA – January 4, 2012 – Sugar Inc., a leading content and commerce company, has named Jodi Lipe as Executive Vice President of Marketing. In this role, Lipe will oversee consumer and trade marketing for the PopSugar Network and the company’s commerce brands including, ShopStyle, and PopSugar Shop. Her key responsibilities will include brand management, marketing communications, advertising and consumer promotions.

Sugar Opens up Video Shopping

As a company, our continued mission has always been to expand on what we do best: maintain an engaged 25M+ audience through curated content and unique shopping experiences. In the last few weeks, we’ve taken that strategy to another level and introduced video shopping. Video has always been a core part of our media business and now, we are bringing it to our commerce business.

Introducing the New OnSugar: Start a Conversation with the World

Since we first introduced OnSugar, our users have showed us the ways they make OnSugar a part of their lives everyday. OnSugar has always been a place to express interests and passions, to chronicle life experiences, to spark conversations, and more. From helpful make-up tips, coveted fashion finds to inspiring cooking creations, our users have pushed the boundaries of blogging and shown us new possibilities for OnSugar.

Sugar Deepens Social Shopping Strategy; Launches its First Live Shopping Event

SAN FRANCISCO, Calif., Dec. 9, 2011— Sugar Inc., a leading content and commerce company, announced today its first-ever live shopping event on PopSugar TV. Scheduled to begin at 12pm PT and presented by Allison McNamara, PopSugar TV Host, the event will showcase 25 hand-selected gifts from the popular “PopSugar 100 Gift Guide.” Viewers will also get the chance to win exclusive items throughout the broadcast including, the celebrity coveted Proenza Schouler P.S.1 pouchette and beauty blockbusters, such as Butter nail polishes and luxurious lip glosses by Tom Ford.

CFDA finalist Pamela Love and ShopStyle Premier Exclusive Jewelry Collection on PopSugar Shop

SAN FRANCISCO, CA and NEW YORK, NY – NOVEMBER 30, 2011 – ShopStyle, the leading global fashionsearch engine, and Pamela Love Jewelry today announced the release of a limited edition capsule collaboration available only on PopSugar Shop. ShopStyle is debuting its first exclusive collection in conjunction with a special event at the Tribeca Grand hotel in New York City. The ShopStyle collection will feature three special-edition pieces: the DiamondPendant with silver finish, the Small Tribal Spike Necklace in a rose gold finish, and the Resin Tribal Cuff in matte red.

PopSugar Shop Launch!

SAN FRANCISCO – October 19 – We're thrilled to introduce PopSugar Shop, a new dedicated site bringing the most personally relevant local and national offers to users in one place. The new online destination features the same carefully curated offers our users have come to love such as deluxe spa treatments, restaurant hot-spots and innovative fitness classes - but will now also include national offers and more fashion finds from the top brands. Compared to other sites, PopSugar offers have been thoroughly researched, qualified and recommended by our editorial team.

Sugar Inc. Hires Aol Executive To Lead Corporate Strategy, Operations And Business Development

SAN FRANCISCO, CA -- September 12, 2011 – Sugar Inc., a fast-growing global women’s media company, announced today that Jennifer L. Wong joined the company as Executive Vice President of Corporate Strategy, Operations and Business Development. In this position, Wong will oversee the strategic growth of the company’s media, commerce and social media portfolio of brands.

Sugar Inc. Closes Investment From Institutional Venture Partners and Sequoia Capital

SAN FRANCISCO, CA--(Marketwire - April 13, 2011) - Sugar Inc., a fast-growing global media company for women, announced today that it has completed a $15 million later-stage round of financing led by Institutional Venture Partners (IVP), one of the premier later-stage venture capital and growth equity firms. The Company's original and consistent partner Sequoia Capital also participated in the round. Sugar intends to use the funds for brand extensions, acquisitions, and international growth in pursuit of its goal of becoming the world's largest media company focusing exclusively on women's lifestyle.

Sugar Inc. Launches PopSugar City – Local Destination Guides and Stylish Deals For Trendsetting Women

San Francisco, CA, March 3, 2011 – PopSugar City launches today in San Francisco, Silicon Valley, Los Angeles, Seattle, Chicago, Boston, New York, and Washington, DC, providing insanely addictive local content and exclusive access to the best local services and experiences in each city. PopSugar City is part of Sugar Inc., the online leader in original content, social media, and commerce for trendsetting women with a global audience of more than 20 million. Readers can sign up to receive daily emails for each of these cities at www.popsugarcity.com.