Sugar Inc.

Brian Sugar - CEO & Publisher
As CEO & Publisher, Brian Sugar sets the overall direction for Sugar Inc. Prior to founding Sugar Inc., Brian served first as Vice President of Marketing then as Vice President & General Manager of 2Wire, Inc.’s media business unit. Before joining 2Wire, Brian was founder and CEO of Sugar Media, a digital media software company, which was acquired by 2Wire in October 2003. Brian was Chief Web Officer at Kmart’s BlueLight.com, Vice President of eCommerce at J.Crew, and a founder of Neptune Interactive, a Washington, DC-based ISP. Brian started Sugar Inc. to keep a close eye on his wife, Lisa and her obsession with Matt Damon.

Lisa Sugar - Editor in Chief
Lisa’s insatiable appetite for celebrities and the world of entertainment led her to create PopSugar as a hobby in 2005. After explosive growth, Lisa and her husband, Brian, created Sugar Inc. and began expanding PopSugar’s unique, friendly tone to sites focused on fashion, shopping, technology, baby, home, etc. The wife and mother of a two-year-old Katie now spends her days overseeing a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. As Editor-in-Chief, Lisa continues to define the overall voice and brand of the Sugar properties. Prior to starting PopSugar, Lisa was a Media Planner at Goodby, Silverstein & Partners and Young & Rubicam, and also worked at Showtime Networks and FOX.

Brian Dhatt - CTO
As Chief Technology Officer, Brian Dhatt is responsible for technical strategy and direction for Sugar Inc. Prior to Sugar Inc., Brian was the Chief Architect for BestBuy.com, where he led the technical strategy and engineering efforts for one of the largest online retail sites. Prior to Best Buy, Brian was a Senior Architect at Fort Point Partners, a financial and retail systems integration firm, leading efforts to build commerce-focused solutions for clients such as J.Crew, Estée Lauder, Restoration Hardware, and Kmart. Brian is grateful that he now has a legitimate reason to know the intimate details of the Sheen/Richards/Sambora/Locklear lovefest.

Krista Moatz - Managing Editor, VP People Operations
As Managing Editor, Krista works closely with the Editor in Chief to implement the vision and voice of Sugar Inc. across its web properties. She oversees a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. Krista brings to this role over seven years of finance expertise as an investment banker and finance manager. Prior to joining Sugar Inc., Krista served at San Francisco investment bank Savvian Advisors where she advised both public and private companies in M&A transactions and private equity financings. Prior to Savvian, Krista served as Finance Director at Sugar Media, a digital media software company, acquired by 2Wire in October 2003. Krista is happy to finally be able to claim that obsessively checking POPSUGAR is part of her job.

Arthur Cinader - Vice President, Product Development
As VP of Product, Arthur ensures that Sugar Inc.’s highly interactive sites have the functionality its readers want and that Sugar Inc.’s writers and editors have state of the art tools to create great sites. Prior to joining Sugar Inc., Arthur was the Director of Product Management for 2Wire. Arthur came to 2Wire via 2Wire’s October 2003 purchase of Sugar Media, where Arthur was also responsible for Product Management. Arthur was a Partner in Cinader & Co., a Santa Fe based investment company, VP of Direct Marketing at Warnaco, and Managing Editor of the J. Crew Catalog. Being a hopeless romantic, Arthur alternates between wearing his “Team Aniston” and “Team Lachey” t-shirts to the office.

Jason Rhee - Vice President, Marketing and Business Development
As VP of Marketing, Jason Rhee is responsible for promoting, growing and monetizing the Sugar Inc. Network. Prior to joining Sugar Inc., Jason was responsible for Business Development at Avistar Communications Corporation. Prior to Avistar, Jason was responsbile for Product Marketing and Product Management for 2Wire’s media business unit, and came to 2Wire through the acquisition of Sugar Media, where he was a founding employee. Jason was a Consultant at Andersen Consulting (Accenture) before earning an MBA from the Kellogg Graduate School of Management at Northwestern University. Jason is proud of being PopSugar’s 4th user and has been an avid reader ever since.