About Us

brian — Mon, 15 May 2006 00:00:00 -0700

Our vision is to be the definitive online media company for trendsetting, passionate women ages 18-44

World-class editorial

Our fresh, conversational and witty editorial voices inform, connect, inspire and entertain an audience of 8 million monthly unique visitors who generate over 60 million monthly pageviews. The Sugar Network is comprised of 17 distinct lifestyle and entertainment sites covering topics that include celebrity, fashion, shopping, beauty, entertainment, food, health and more.

Engaged Community

By engaging our readers to share their personal views, style, stories and advice with us and each other, the Sugar Network is building the most friendly and engaged social network for women anywhere online.

And We Love to Shop!

With our acquisition of ShopStyle we can now offer a comprehensive shopping engine for fashion, beauty and the rest of the categories we cover.

Brian Sugar - CEO & Publisher
As CEO & Publisher, Brian Sugar sets the overall direction for Sugar Inc. Prior to founding Sugar Inc., Brian served first as Vice President of Marketing then as Vice President & General Manager of 2Wire, Inc.'s media business unit. Before joining 2Wire, Brian was founder and CEO of Sugar Media, a digital media software company, which was acquired by 2Wire in October 2003. Brian was Chief Web Officer at Kmart's BlueLight.com, Vice President of eCommerce at J.Crew, and a founder of Neptune Interactive, a Washington, DC-based ISP. Brian started Sugar Inc. to keep a close eye on his wife, Lisa and her obsession with Matt Damon.

Lisa Sugar - Editor in Chief
Lisa’s insatiable appetite for celebrities and the world of entertainment led her to create PopSugar as a hobby in 2005. After explosive growth, Lisa and her husband, Brian, created Sugar Inc. and began expanding PopSugar’s unique, friendly tone to sites focused on fashion, shopping, technology, baby, home, etc. The wife and mother of a two-year-old Katie now spends her days overseeing a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. As Editor-in-Chief, Lisa continues to define the overall voice and brand of the Sugar properties. Prior to starting PopSugar, Lisa was a Media Planner at Goodby, Silverstein & Partners and Young & Rubicam, and also worked at Showtime Networks and FOX.

Brian Dhatt - CTO
As Chief Technology Officer, Brian Dhatt is responsible for technical strategy and direction for Sugar Inc. Prior to Sugar Inc., Brian was the Chief Architect for BestBuy.com, where he led the technical strategy and engineering efforts for one of the largest online retail sites. Prior to Best Buy, Brian was a Senior Architect at Fort Point Partners, a financial and retail systems integration firm, leading efforts to build commerce-focused solutions for clients such as J.Crew, Estée Lauder, Restoration Hardware, and Kmart. Brian is grateful that he now has a legitimate reason to know the intimate details of the Sheen/Richards/Sambora/Locklear lovefest.

Krista Moatz - Managing Editor, VP People Operations
As Managing Editor, Krista works closely with the Editor in Chief to implement the vision and voice of Sugar Inc. across its web properties. She oversees a staff of 45 editors who write for the 17 lifestyle and entertainment sites that make up the Sugar Network. Krista brings to this role over seven years of finance expertise as an investment banker and finance manager. Prior to joining Sugar Inc., Krista served at San Francisco investment bank Savvian Advisors where she advised both public and private companies in M&A transactions and private equity financings. Prior to Savvian, Krista served as Finance Director at Sugar Media, a digital media software company, acquired by 2Wire in October 2003. Krista is happy to finally be able to claim that obsessively checking POPSUGAR is part of her job.

Jason Rhee - Vice President, Content
As VP of Marketing, Jason Rhee is responsible for promoting, growing and monetizing the Sugar Inc. Network. Prior to joining Sugar Inc., Jason was responsible for Business Development at Avistar Communications Corporation. Prior to Avistar, Jason was responsbile for Product Marketing and Product Management for 2Wire's media business unit, and came to 2Wire through the acquisition of Sugar Media, where he was a founding employee. Jason was a Consultant at Andersen Consulting (Accenture) before earning an MBA from the Kellogg Graduate School of Management at Northwestern University. Jason is proud of being PopSugar's 4th user and has been an avid reader ever since.

Andy Moss - Andy Moss – Vice President & General Manager, ShopStyle
ShopStyle’s Great and Powerful Oz, Moss takes style cues from his wife, his trendy seven- year-old son, and George Clooney. The site’s instigator and ringleader, Andy’s specialty is turning cool new ideas into companies; this lover of Bluefly and Calvin Klein is doing just that with ShopStyle, which he founded in February 2007. He was previously Senior Vice President of Operations at DemandTec, and founder and CEO of Cairo.com, a local shopping website. Prior to that, Andy was Vice President of Global Alliances at Ariba.

Arthur Cinader - Vice President, Product Development
As VP of Product, Arthur ensures that Sugar Inc.'s highly interactive sites have the functionality its readers want and that Sugar Inc.'s writers and editors have state of the art tools to create great sites. Prior to joining Sugar Inc., Arthur was the Director of Product Management for 2Wire. Arthur came to 2Wire via 2Wire's October 2003 purchase of Sugar Media, where Arthur was also responsible for Product Management. Arthur was a Partner in Cinader & Co., a Santa Fe based investment company, VP of Direct Marketing at Warnaco, and Managing Editor of the J. Crew Catalog. Being a hopeless romantic, Arthur alternates between wearing his "Team Aniston" and "Team Lachey" t-shirts to the office.

Garrick Toubassi - Vice President, Engineering
As Vice President of Engineering, Garrick proudly coordinates the efforts of what he describes as “pound-for-pound the best engineering team serving the female demographic.” Garrick joins Sugar via ShopStyle, which he co-founded in 2006 in an effort to create the ultimate shopping experience for his wife. While recent credit card statements have made him second guess the move, he perseveres in his efforts to build the most compelling editorial, social networking, and shopping platform in the industry. Previously, Toubassi helped shape the downloadable music industry, bringing personalization to the iTunes Music Store. He also held various individual contributor and management roles at Ariba, Netmosphere, and NeXT.

Sugar Inc. --

About Us

Our vision is to be the definitive online media company for trendsetting, passionate women ages 18-44

World-class editorial

Engaged Community

And We Love to Shop!