Our Audience
Our readers are young, well-educated, affluent women, like Nancy.
She’s 27, single, and a graduate of Northwestern. When she’s not at work (okay, sometimes at work), she visits the Sugar Network daily.
Nancy:
- Follows Britney’s every move on PopSugar
- Shops online with FabSugar
- Tivos BuzzSugar’s favorite shows
- Cooks YumSugar’s recipes for her boyfriend
- Learns new yoga poses from FitSugar
Demographics
- 97% are female
- 92% are age 18-34
- 91% attended college
- 36% have a household income over $75K; median HHI is $57,870
- 59% are employed full-time; 22% are students
- 58% are single
- 21% have at least one child
- 85% visit the Sugar Network several times a week
- 50% were influenced to purchase by the Sugar Network
Source: Sugar Network Reader Survey; February 2007, 6,000 respondents
To advertise on the Sugar Network or for more information on integrated sponsorships, please contact advertising@sugarinc.com.
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